Telecoms Case Study
UK Telecommunications and Internet Service Provider
Prospect Connect Increased Conversions by 400%, saving £70,000 per month and generating 500 new customers per month
Our client was investing approximately £100,000 per month in 15 outbound sales people and a brand agency focusing on brand awareness. Collectively, this was producing around 70 new customers per month with a conversion rate of just 6% from lead to sale.
We knew we could help
Devoting 3 experienced sales specialists and a dedicated Account/Digital Marketing Manager, we averaged 31 inbound digital leads each week with a conversion of 23%. In addition to digital channels, outbound calling generated an average of 30 new customers per week for mobile, broadband and hosted telephony (1-30 users).
All opportunities including broadband, mobile (1-5 users) and hosted (1-5 users) were converted over the telephone by Prospect Connect with any opportunities exceeding 5 users being transferred to our clients field and account management team.
Our endeavours prompted further investment
In addition to generating £837K over the telephone and 360 qualified opportunities for 5+ user contracts (ranging from 3-5 years), Prospect Connect’s activity resulted in our client receiving a
multi-million pound investment from the stock market.
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